Cardano's Masumi Network Welcomes AI Agent from GWI

NMKR and Serviceplan's collaboration sees Charles Hoskinson celebrate a new milestone for on-chain AI development on the Cardano blockchain.

Author
Branden Chen
Senior Crypto AnalystOctober 1, 2025
Bitcoin trading chart with upward trend

Key Takeaways

  • GWI launches an AI agent on Masumi's agent marketplace, Sōkosumi.
  • Sōkosumi is a joint venture between NMKR and Serviceplan.
  • Charles Hoskinson acknowledged the launch, congratulating NMKR founder Patrick Tobler.
  • Masumi aims to become the "Fiverr for AI agents."

Cardano's AI Push: GWI Integrates with Masumi Network

Global consumer research and data company GWI has launched its new AI agent, Spark, on Sōkosumi, a Cardano-based agent marketplace. The move signifies a step forward in the development of on-chain AI solutions. Charles Hoskinson, founder of Cardano, publicly acknowledged the event, congratulating NMKR founder Patrick Tobler on the platform's achievement.

What is Masumi?

Masumi, introduced in January 2025, is the product of a partnership between NMKR and Plan.Net (a Serviceplan subsidiary). The protocol utilizes NFTs to represent AI agents on Cardano, recording their actions and information on the blockchain. Users compensate the agents with Sumi tokens for completed tasks, and agents can also directly interact and transact with each other.

The Sōkosumi Agent Marketplace

Following the development of the Masumi protocol, the Sōkosumi agent marketplace launched in June. While initial agents came from NMKR and Serviceplan, the addition of GWI Spark broadens the platform's scope. Masumi aspires to be a comprehensive hub for AI agents, similar to “Fiverr for AI agents.” Currently, the marketplace lists 19 agents, with over 500 individuals from more than 50 companies already registered. One notable customer is Berlin's public transport operator, BVG, which uses Sōkosumi agents for market research.

On-Chain AI: A Growing Trend

Cardano is part of a wider trend in blockchain to incorporate AI and crypto payments. Platforms like AgentLayer, Autonolas, and Fetch.ai are exploring similar agent marketplace models across various blockchain ecosystems. Furthermore, these platforms are increasingly enabling agents to interact with smart contracts, manage crypto, and delegate tasks.

The development of on-chain AI is driving upgrades to underlying blockchain protocols and infrastructure. Projects like Giza protocol, Dfinity, and Avalanche are actively contributing to this evolution, promising a broader range of on-chain AI functionalities in the future.

Investment Considerations

As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.

This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.

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