Coinbase Aims to Be 'Everything Exchange' with Tokenized Stocks

Brian Armstrong hints at bridging traditional finance and crypto with new futures and on-chain equity offerings.

Author
Branden Chen
Senior Crypto AnalystSeptember 2, 2025
Bitcoin trading chart with upward trend

Coinbase CEO Brian Armstrong is making a bold play to integrate traditional finance (TradFi) with the world of cryptocurrency. He's teasing what he calls an "everything exchange," starting with a new product that blends exposure to top U.S. tech stocks and crypto assets.

Key Developments

  • New Futures Product: Launching September 22nd, this product offers combined exposure to U.S. tech stocks and crypto.
  • Perpetual Futures: Coinbase is expanding its U.S. offerings with 24/7, CFTC-regulated perpetual-style futures for BTC, ETH, SOL, and XRP.
  • Tokenized Stocks Scaling: Tokenized equities are gaining traction, with total on-chain value in the low-hundreds of millions.
  • Solana Gains Traction: Solana is emerging as a popular blockchain for tokenization.

Tokenized Stocks: A Growing Trend

Armstrong's announcement comes as tokenized stocks are quietly gaining momentum on public blockchains.

RWa.xyz reports that tokenized stocks are valued at around hundreds of millions with Backed Finance’s xStocks alone showing $87.56M total value. Single names like TSLA, NVDA, SPY, and COIN are now represented on-chain.

Exodus (EXOD), a fully tokenized public equity, holds $226.6M of tokenized value on Algorand.

Key Takeaways

  • Coinbase is actively pursuing a strategy to become a comprehensive exchange, merging TradFi and crypto.
  • Tokenized stocks are gaining real-world adoption.
  • Solana is becoming a hub for Real World Asset (RWA) tokenization.

Investment Considerations

As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.

This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.

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