Coke's Sweet Return: Real Sugar Makes a Comeback in US Sodas?

After decades of high fructose corn syrup, Coca-Cola hints at a shift back to cane sugar, with Trump claiming to have brokered the deal.

Author
Branden Chen
Senior Crypto AnalystJuly 17, 2025
Bitcoin trading chart with upward trend

Coca-Cola Might Be Bringing Back Real Sugar to the US

Is Coca-Cola about to make a major change to its iconic recipe? According to reports, the beverage giant may be considering a return to using real cane sugar in its US products, ditching the high fructose corn syrup that's been the standard sweetener for decades.

Trump's Role?

Former President Donald Trump has claimed credit for facilitating this potential shift, stating that he had discussions with Coca-Cola leadership about using "REAL Cane Sugar." While the details are murky, the company has acknowledged Trump's enthusiasm for the brand and promised more details on "new innovative offerings."

Why the Switch to Corn Syrup?

The transition to high fructose corn syrup began in the late 1970s and early 1980s, driven by rising sugar prices due to government quotas and tariffs on imported sugar, combined with subsidies for domestic corn production. High fructose corn syrup, primarily produced in states like Iowa, became a cheaper alternative. This heavily influenced US farm policy and presidential politics.

The Appeal of 'Mexican Coke'

Outside the US, Coca-Cola often continues to use cane sugar. "Mexican Coke," in particular, has developed a cult following among American consumers who prefer the taste of the original sugar-sweetened formula.

Key Takeaways:

  • Coca-Cola is reportedly considering a return to cane sugar in its US products.
  • Donald Trump claims to have played a role in this potential shift.
  • High fructose corn syrup became the standard in the US due to economic and political factors.
  • Consumers have long preferred the taste of cane sugar-sweetened Coca-Cola, leading to the popularity of "Mexican Coke."

It remains to be seen how quickly any change might occur nationwide, and how it relates to existing tariff policies.

Investment Considerations

As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.

This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.

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