From Safety Shot to Bonk Inc.: Meme Coin Mania Hits Wall Street

A beverage company pivots to crypto, rebranding as Bonk Inc. to focus on accumulating and developing the BONK meme coin ecosystem.

Author
Branden Chen
Senior Crypto AnalystOctober 9, 2025
Bitcoin trading chart with upward trend

Bonk Inc: Solana Meme Coin Goes Corporate

What was once Safety Shot, Inc., a beverage company, is now Bonk, Inc., a meme coin treasury firm. The company is embracing the BONK token and aims to solidify its position within the Solana ecosystem.

The rebrand, effective Friday, includes a ticker change to BNKK. The company intends to streamline its operations by selling off extraneous assets and concentrating on its core mission: building a publicly investable entity around the BONK meme coin.

Bonk, Inc. currently holds 2.7% of the circulating BONK supply, a value of approximately $43 million. The company aims to increase its holdings to 5% by year's end.

According to Mitchell Rudy, a board member of Bonk, Inc. and core contributor to the BONK project, the firm will consolidate various Bonk projects and revenue streams. The goal is to create a publicly traded company focused on more than just holding the asset, but to work on growing the ecosystem around it.

Seeking Yield

Bonk, Inc. is exploring ways to generate yield from its BONK holdings, as the token lacks native staking functionality. The company is investigating alternative methods while remaining committed to accumulating more BONK.

Key Takeaways

  • Safety Shot, Inc. is rebranding to Bonk, Inc. (BNKK) to focus on the BONK meme coin.
  • The company aims to control 5% of the circulating BONK supply.
  • Bonk, Inc. is exploring yield-generating strategies for its BONK holdings.
  • They have already invested in the LetsBonk meme coin launchpad.

BONK, a Solana-based meme coin, originated after the FTX collapse and was airdropped to Solana community members. It has evolved beyond a mere meme coin and is building a strong community of developers and users.

Investment Considerations

As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.

This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.

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