Gold vs. Bitcoin: Which Asset Should You Invest In Now?
A head-to-head comparison of gold and Bitcoin as investment opportunities in a bull market.

Gold vs. Bitcoin: Navigating the Bull Market
Both gold and Bitcoin have reached all-time highs in 2025, presenting investors with a dilemma: which asset, if either, is the better investment?
This article examines the pros and cons of investing in each, drawing on insights from a recent Zacks Market Edge Podcast.
Bitcoin: The Digital Gold Rush
The iShares Bitcoin Trust ETF (IBIT) offers a straightforward way to invest in Bitcoin without directly purchasing the cryptocurrency.
- Launched in January 2024, IBIT has attracted $70 billion by May 2025.
- IBIT is up 139% since its launch, significantly outperforming the S&P 500 (up 24% in the same period).
- The ETF's sponsor fee is 0.25%.
However, keep in mind Bitcoin's volatility can be substantial.
Gold: The Traditional Safe Haven
The SPDR Gold Shares ETF (GLD) is a leading gold ETF, backed by physical gold.
- GLD has $97 billion in assets.
- Launched in 2004.
- GLD is up 60% over the last year, exceeding the S&P 500's 24% gain.
- Year-to-date, GLD is up 23.8%, outperforming Bitcoin.
- Expense ratio is 0.4%.
The Gold MiniShares Trust (GLDM) offers a lower expense ratio (0.1%) and is another option for gold exposure.
Key Takeaways:
- Bitcoin (IBIT): Higher growth potential but comes with increased risk and volatility. Lower expense ratio.
- Gold (GLD/GLDM): A more established and potentially less volatile asset. Higher expense ratio (GLD) or a slightly less liquid fund (GLDM).
- Both assets have outperformed the S&P 500 recently, indicating their strength in the current market environment.
Investors should carefully consider their risk tolerance and investment goals before allocating capital to either Bitcoin or gold.
Investment Considerations
As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.
This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.