Kraken Unveils 'Krak' App: Bridging Crypto and Traditional Finance

The new all-in-one app aims to simplify global money management with crypto payments and attractive reward programs.

Author
Branden Chen
Senior Crypto AnalystJune 27, 2025
Bitcoin trading chart with upward trend

Kraken, a leading cryptocurrency exchange, has launched its new 'Krak' app, designed to merge the worlds of cryptocurrency and traditional finance. The app, announced on June 26th, positions itself as a comprehensive solution for managing money globally, offering users a blend of crypto functionality and conventional financial tools.

Key Features of the Krak App:

  • Global Money Transfers: Send money to over 110 countries.
  • Asset Management: Manage over 300 fiat and digital assets.
  • Earning Rewards: Earn up to 4.1% APY on USDG stablecoin holdings and up to 10% on other digital assets.
  • Peer-to-Peer Payments: Utilize 'Kraktags' for easy fund transfers without bank details or wallet addresses.

The Vision Behind Krak

Kraken's co-CEO, Arjun Sethi, stated that the app is intended to revolutionize how people manage and move money, aiming to replace outdated banking systems with a faster and more open financial ecosystem.

Future Plans

Kraken plans to expand the Krak app's functionality by introducing both physical and virtual cards for merchant payments, as well as exploring consumer lending, credit cards, and other financial services in the future.

Availability

The Krak app is currently available for download on both Android and iOS devices.

Investment Considerations

As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.

This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.

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