Native Markets Wins USDH Ticker on Hyperliquid: A New Stablecoin Challenger?

Governance vote cements Native Markets' position, but faces uphill battle against established giants like USDC and USDT.

Author
Branden Chen
Senior Crypto AnalystSeptember 15, 2025
Bitcoin trading chart with upward trend

Native Markets Secures USDH Ticker: What It Means for Hyperliquid

Native Markets has emerged victorious in the race for the USDH stablecoin ticker on the Hyperliquid exchange, following a closely watched governance vote. This victory positions them as a potential contender in the increasingly competitive stablecoin landscape.

The newly formed firm outperformed established players, with prediction markets and validator support swinging decisively in their favor. Ethena, initially a strong contender, withdrew its bid, citing concerns about its non-native infrastructure.

While the outcome was widely anticipated, the voting process wasn't without its critics. Some observers pointed to the short timeline and validator ties to existing Hyperliquid infrastructure as factors that may have favored Native Markets.

Phased Rollout of USDH

Max Fiege, founder of Native Markets, has announced a phased rollout for USDH. This includes:

  • Hyperliquid Improvement Proposal (HIP): Initial step in the process.
  • Controlled Trial: Limited minting and redemption with transaction caps around $800 to test the system.
  • USDH/USDC Spot Order Book: Launch on Hyperliquid.
  • Full Minting and Redemption: Availability for all users.

Key Takeaways

  • Native Alignment: Native Markets' proposal emphasized a native integration with Hyperliquid, including off-chain cash reserves and U.S. Treasuries managed by BlackRock and on-chain tokenized reserves handled by Superstate.
  • Yield Sharing: All reserve yield will be split equally between Hyperliquid's Assistance Fund and ecosystem growth.
  • Dominance Challenge: USDH faces the significant challenge of competing with established stablecoins like USDC and USDT, where adoption and liquidity are paramount.

The Road Ahead

According to Vincent Liu, chief investment officer at Kronos Research, this move "cements Hyperliquid as a fast-growing ecosystem" but also signals "intensifying stablecoin competition." Liu emphasizes the importance of transparency around reserves and strong governance for building lasting trust in USDH.

USDH's success hinges on its ability to prove its competitiveness while maintaining stability in the market.

Investment Considerations

As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.

This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.

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