Trump Media Goes Big on Bitcoin: DJT Stock Surges

Donald Trump's media company dives into Bitcoin, allocating $2 billion to crypto assets and options, leading to an 8% jump in share price.

Author
Branden Chen
Senior Crypto AnalystJuly 21, 2025
Bitcoin trading chart with upward trend

Trump Media & Technology Group (DJT) has made a significant move into the cryptocurrency space, accumulating $2 billion in Bitcoin and Bitcoin-related securities. This allocation represents approximately two-thirds of the company's total liquid assets, which stand at around $3 billion.

In addition to direct holdings, Trump Media has allocated $300 million to an options acquisition strategy focused on Bitcoin-related securities. The company plans to convert these options into spot Bitcoin, depending on market conditions.

The company believes that the bitcoin assets will:

  • Ensure the company’s financial freedom
  • Protect the company against discrimination from financial institutions
  • Create synergies with the utility token planned for the Truth Social ecosystem

The market reacted positively to the news, with DJT shares rising 7.5% in premarket trading on Monday.

Key Takeaways:

  • Trump Media has invested heavily in Bitcoin, signaling a strong belief in the future of digital assets.
  • The company views Bitcoin as a strategic asset for financial independence and protection.
  • The investment has boosted investor confidence, reflected in the rise in DJT stock price.

Investment Considerations

As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.

This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.

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