Atleta Network Aims to Tackle Transparency Issues in Sports with Web3

Web3 to Revolutionize Sports? Atleta Network CEO Says It's Time

Dima Saksonov, Founder and CEO of Atleta Network, believes Web3 technology can bring much-needed transparency and trust to the sports industry. He argues that current practices are riddled with opaque deals, corruption, and a lack of accountability.

Key Takeaways

• Web3 technology has the potential to incentivize better practices in the sports industry.
• Atleta Network uses on-pitch sensors to track and store player performance data on-chain.
• On-chain ticketing could be worth billions in the coming years.
• Atleta aims to tackle issues like non-transparent player transfers, data manipulation, and lack of fan engagement.

The Problem: Opaque Deals and Data Manipulation

Saksonov points to player transfers as a prime example of non-transparent practices, with intermediaries often extracting significant fees without adding real value. He also highlights how player health data can be manipulated to improve a player's standing in negotiations, ultimately harming the fans and clubs.

The Solution: Blockchain and Data Transparency

Atleta Network seeks to solve these problems by leveraging blockchain technology to create verifiable and public data. The platform utilizes sensors to capture player data during matches and stores it on-chain, making it tamper-proof and immutable.

Benefits of Web3 in Sports

• Transparency: Blockchain can make each ticket, player transfer, and statistic transparent and tamper-proof.
• Fan Engagement: Direct engagement opportunities for fans through verifiable tickets, collectible NFTs, and governance tokens.
• Athlete Control: Athletes can gain control over their data and earnings.
• Sustainable Revenue: Clubs can build sustainable revenue streams without relying on intermediaries.

Atleta Network's Approach

Atleta is building an EVM-compatible Layer-2 solution focused on the sports industry. It's competing with projects like Chiliz and Flow, with the goal of providing a holistic infrastructure that tackles long-standing problems. The network processes up to 80 transactions per second and has a six-second block time.

The Future of SportsFi

Saksonov envisions a future where tokenized tickets combat fraud, fans have a voice in club decisions, and accessible data empowers both players and teams. The key is to make Web3 invisible to the user, allowing fans to enjoy the benefits without complex crypto processes.

Ultimately, Atleta hopes to foster a better economy amongst sports clubs and their players, where accessible data, transparent deals, and digital incentives “become the industry standard.”