RTB Digital Raises $30M to Build Web3 Media Platform & Sports Network

RTB Digital Secures $30 Million for Web3 Media Innovation

RTB Digital, led by veteran media entrepreneur James Heckman, has announced a $30 million funding round. This investment will support the growth of their Web3 media platform and the launch of a new global sports network, RoundtableSports.

Empowering Journalists in the Web3 Era

RoundtableSports is a network comprised of over 170 journalists, including many former Sports Illustrated writers and The Hockey News contributors. RTB's platform aims to provide a decentralized alternative to traditional media models, emphasizing authenticity, accountability, and community.

Key Features of RTB's Web3 Platform:

• Decentralized Payments: Autonomized payments for journalists.
• Data Control: Journalists retain complete ownership and control of their data.
• IP Protection: Irrevocable IP ownership protected on-chain.
• Community Focus: Tools for building and engaging with dedicated communities.
• Alternative to AI Content: Standing as a human-created journalism-first platform

RoundtableSports: A New Approach to Sports Coverage

Tom Brew, former Sports Illustrated publisher, will lead RoundtableSports as National Editor-in-Chief. The network aims to deliver in-depth coverage of major sports, leveraging RTB's innovative platform to empower journalists and connect with fans.

Kade Kistner, formerly a team publisher at Sports Illustrated, is Roundtable’s EVP, Global Sports Network. Kistner sites RTB’s Web3 platform as the key differentiator in creating value for journalists.

Key Takeaways:

• RTB Digital is building a Web3 media platform to empower journalists.
• RoundtableSports offers a decentralized alternative to traditional sports media.
• The $30 million investment will accelerate development and expansion.
• RTB's technology prioritizes data control, IP ownership, and direct community engagement.

RTB’s beta network was launched in partnership with The Hockey News in early 2025.