PSG Dives into Web3 with "PSG World"

Paris Saint-Germain (PSG), one of the world's most recognizable football clubs, has launched PSG World, a new digital fan platform built in collaboration with RTB Digital Inc., a major player in the Web3 space.

The platform aims to create a direct connection with PSG's global fanbase, offering a space for post-match discussions, content creation, exclusive media access, and community building.

Key Objectives

• Direct Fan Engagement: PSG World seeks to bypass social media intermediaries and own its audience data.
• Global Reach: With over 90% of PSG's fanbase located outside France, the platform aims to serve the international community.
• Web3 Integration: The platform will incorporate blockchain technology and tokenization to enhance the fan experience.

Features and Technology

PSG World leverages RTB's SaaS platform, which provides a suite of tools for content management, video, social features, gamification, and crypto payments.

RTB's technology enables brands to maintain control of their IP and customer data while offering a seamless user experience. Their partners reach 100 million+ users via distribution channels including MSN, Yahoo Finance, and Apple News.

PSG's Vision

Pär Helgosson, Head of PSG Labs, emphasized the club's commitment to meeting fans where they are - online, on-chain, and in their culture.

PSG also revealed that it has allocated a portion of its fiat reserves to Bitcoin, making it the largest football club to do so.

Key Takeaways

• PSG is embracing Web3 technology to enhance fan engagement and build stronger relationships with its global audience.
• The launch of PSG World represents a strategic move to own audience data and reduce reliance on social media platforms.
• PSG's investment in Bitcoin signals its belief in the future of blockchain technology and its potential to transform the sports industry.