Coinbase CEO Drops $25M on UpOnly NFT, Resurrecting Crypto Podcast
Brian Armstrong's bold move aims to revive the popular crypto talk show 'UpOnly' hosted by Cobie, signaling a renewed interest in crypto commentary.
Coinbase Bets Big on 'UpOnly' Revival
Coinbase CEO Brian Armstrong has confirmed the company's purchase of the UpOnly NFT for a staggering $25 million. This move is not just about owning a digital asset; it's about resurrecting the popular crypto podcast 'UpOnly', formerly hosted by Cobie and Ledger.
What is UpOnly?
UpOnly was a well-regarded podcast featuring interviews with top traders, project founders, and fund managers, discussing the latest crypto trends. The show went on hiatus following the 2022 FTX collapse and subsequent crypto winter.
The NFT Twist
Cobie, in May 2025, created an NFT with a unique condition: burning the NFT would trigger the podcast's return. The high price tag was meant to deter casual buyers, but Coinbase stepped up, exceeding the implied asking price.
The Fine Print
The NFT's description reveals that the holder can compel Cobie and Ledger to produce eight new episodes of UpOnlyTV. Interestingly, the contract also allows Cobie and Ledger to completely disregard and even insult the buyer.
Cobie's Reaction
Cobie expressed his disbelief and jokingly lamented his age, suggesting a possible cosmetic surgery makeover and a name change to 'Unc Only'.
Key Takeaways:
- Coinbase acquired the UpOnly NFT for $25 million.
- The purchase guarantees the return of the UpOnly podcast with Cobie and Ledger.
- The NFT purchase demonstrates Coinbase's investment in crypto content and community engagement.
Investment Considerations
As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.
This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.
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