Coinbase Lists BNB: A Truce in the Crypto Exchange Wars?

After a public spat, Coinbase announces the listing of Binance's BNB token, signaling a potential thaw in relations between the two crypto giants.

Author
Branden Chen
Senior Crypto AnalystOctober 16, 2025
Bitcoin trading chart with upward trend

Coinbase Lists BNB: An Unexpected Move

In a surprising turn of events, Coinbase has announced it will list BNB, the native token of rival exchange Binance. This move comes after days of heightened tension between the two companies, fueled by a social media debate over listing practices.

Key Takeaways:

  • Coinbase will list BNB, ending a long-standing resistance.
  • The listing follows a public disagreement regarding Binance's listing requirements and Coinbase's contrasting approach.
  • The move could signal a de-escalation in the competitive landscape between Coinbase and Binance.

The Genesis of the Beef

The drama began when Limitless co-founder CJ Hetherington criticized Binance's listing process, claiming it required significant token commitments and a $2 million BNB "security deposit" for its Alpha launchpad. He lauded Coinbase's Base platform for requiring only the development of a meaningful project.

This prompted a response from Coinbase executive Jesse Pollak, head of Base, who stated that exchange listings should cost nothing.

CZ Responds

Binance founder Changpeng Zhao (CZ) entered the fray, accusing Hetherington of manipulating images to misrepresent Binance's policies. CZ defended Binance's listing process, explaining that token requests fund airdrops and security deposits deter scams.

He argued that projects with strong fundamentals would attract exchanges regardless of listing fees.

A Peace Offering?

Coinbase's decision to list BNB, previously avoided due to competitive reasons, appears to be a gesture of reconciliation. BNB's rise to become a top cryptocurrency made its absence on Coinbase increasingly noticeable. CZ acknowledged the potential competitive motivation behind the previous resistance, stating "It's just business."

Investment Considerations

As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.

This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.

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