Red Light Holland Navigates Debanking with Bitcoin Strategy, Taps Scott Melker as Crypto Czar

Psychedelics company pivots to Bitcoin after banking challenges, enlisting crypto expert Scott Melker to lead the charge.

Author
Branden Chen
Senior Crypto AnalystJuly 16, 2025
Bitcoin trading chart with upward trend

Psychedelics Firm Embraces Bitcoin After Debanking Woes

Red Light Holland Corp., a company focused on functional mushrooms and psilocybin truffles, is making a bold move into the world of cryptocurrency. Faced with challenges from traditional banking, including being debanked by a Tier 1 institution, the company is adopting a Bitcoin balance sheet strategy.

Scott Melker to Lead the Way

The company has appointed Scott Melker, host of The Street Roundtable and The Wolf of All Streets podcasts, as its senior advisor and crypto czar. Melker's role will be to guide Red Light Holland's Bitcoin strategy and help the company become a leader in both the psychedelics and crypto spaces.

"Red Light Holland's pivot to Bitcoin after banking challenges is pure grit and vision. This isn't just about smart investments; it's about building a decentralized future where people hold the power. I'm fired up to lead their Bitcoin strategy and help make Red Light Holland a beacon in both psychedelics and crypto," said Scott Melker.

Investing in Bitcoin and Related Assets

Red Light Holland plans to allocate up to $1.5 million (CAD 2 million) to Bitcoin and related assets. The company views cryptocurrency as a "decentralized solution" to improve its financial resilience. Their initial investment of approximately $153,000 (CAD 210,000) in a Bitcoin ETF has already shown positive returns.

The company's strategy involves investing up to approximately $182,000 (CAD 250,000) per tranche.

Key Takeaways:

  • Red Light Holland is adopting a Bitcoin balance sheet strategy due to past debanking experiences.
  • Scott Melker has been appointed as senior advisor and crypto czar to lead the strategy.
  • The company plans to allocate up to $1.5 million to Bitcoin and related assets.
  • This move highlights the growing adoption of Bitcoin as a solution to traditional banking challenges.

Investment Considerations

As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.

This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.

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