Red Light Holland Ventures into Bitcoin with Arch Public Partnership
Psychedelic Wellness Company Taps Algorithmic Trading for Crypto Investment Strategy Amidst Banking Challenges

Red Light Holland Embraces Bitcoin Strategy with Arch Public
Red Light Holland, a company focused on functional mushrooms and psilocybin truffles, has partnered with Arch Public Inc. to manage its Bitcoin investment strategy. This move follows Red Light Holland's announcement of a planned investment of up to C$2 million in Bitcoin and other digital assets, with an initial investment of C$210,000 in a Bitcoin ETF.
The company onboarded Scott Melker, a crypto influencer, as a Bitcoin advisor earlier this month.
Debanking Drives Bitcoin Adoption
Red Light Holland's decision to add Bitcoin to its balance sheet stems from difficulties with traditional banking services due to its involvement in the psychedelics industry. The company views Bitcoin as a means to achieve financial independence after being "debanked".
Todd Shapiro, CEO of Red Light Holland, explained, "So we were debanked as we were proceeding with, ironically, just a regular mushroom farm, not even the psychedelic mushroom farms."
Algorithmic Trading for Bitcoin Accumulation
Arch Public will facilitate Bitcoin purchases through automated trading algorithms designed to buy on dips and protect against losses. Their strategy includes dollar-cost averaging, adjustable monthly allocations, and flexible plans.
Tillman Holloway, Co-founder and CEO of Arch Public, stated, "Our algorithms remove emotional biases, allowing companies like Red Light Holland to accumulate intelligently, safely, and reconcile instantly while not being distracted from their core day-to-day business."
This partnership signifies Red Light Holland's ambition to integrate decentralized finance principles into its broader mission within the wellness and psychedelics space.
Key Takeaways
- Red Light Holland partners with Arch Public for Bitcoin investment management.
- Debanking due to involvement in the psychedelics industry motivated Bitcoin adoption.
- Arch Public will utilize algorithmic trading strategies for Bitcoin accumulation.
Investment Considerations
As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.
This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.