Trump Family's DeFi Venture Triggers Crypto Stock Plunge After Endorsement

ALT5 Sigma (ALTS) sees a significant drop after Eric Trump promotes World Liberty Financial (WLFI), a new DeFi project backed by the Trump family.

Author
Branden Chen
Senior Crypto AnalystAugust 12, 2025
Bitcoin trading chart with upward trend

Crypto Markets React Negatively to Trump-Linked DeFi Project

ALT5 Sigma Corporation (Nasdaq: ALTS), a company specializing in blockchain technologies, experienced a sharp decline of 25% in its stock price following a bullish endorsement from Eric Trump regarding World Liberty Financial (WLFI). WLFI, a decentralized finance (DeFi) initiative reportedly backed by the Trump family, aims to raise $1.5 billion through a share offering to establish a corporate treasury for WLFI tokens.

WLFI: The Trump Family's Foray into DeFi

According to their X post, World Liberty Financial hinted at significant ambitions with the phrase "One small step for mankind, one giant leap for WLFI." ALT5 Sigma intends to sell 200 million shares to fund this venture. The partnership was publicly celebrated by both Donald Trump Jr. and Eric Trump.

ALT5 Sigma: Background

ALT5 Sigma, founded in 2018, provides blockchain-based solutions for various crypto-related functions, including tokenization, trading, and settlement. Their platforms, ALT5 Pay and ALT5 Prime, have processed over $5 billion in crypto transactions to date.

Market Reaction

Despite the initial optimism surrounding the announcement, the ALTS stock price plummeted immediately after Eric Trump's public endorsement. Investors appear to be wary of the venture, leading to a significant sell-off. The stock was trading at $6.49 at the time of the original reporting.

Key Takeaways

  • Celebrity endorsements can be a double-edged sword: While endorsements can drive initial hype, they can also lead to market corrections if investors are skeptical.
  • DeFi projects remain volatile: The crypto markets continue to show considerable volatility, reacting swiftly to news and announcements.
  • Risk Aversion: The market can quickly lose confidence in ventures that are associated with political actors.

Investment Considerations

As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.

This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.

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