World Liberty Financial: Unpacking the Trump Family's DeFi Venture

Is there a crypto project backed by the Trump family? Apparently so. Here's a look at World Liberty Financial, a DeFi project linked to the Trump family.

Announced in August 2024 by Eric Trump, World Liberty Financial (WLF) aims to "make finance reliable, open, and made for how the world works today." The project, reportedly co-founded by Donald Trump and his sons, is spearheaded by DeFi builders Chase Herro and Zak Folkman, alongside members of the Trump and Witkoff families.

What We Know About World Liberty Financial

• Ethereum-Based: Built on the Ethereum blockchain, WLFI leverages the Aave protocol.
• DeFi Ambitions: WLFI wants to offer loans for institutions and everyday users, aiming to "keep the dollar digital."
• Unreleased Platform: As of October 2025, the core platform is not yet released.
• WLFI Token: The project's native token, WLFI, boasts a significant market cap of $3.56 billion as of October 2025.
• USD1 Stablecoin: World Liberty Financial operates USD1, a stablecoin pegged to the U.S. dollar, available on Ethereum and BNB Chain.

The Trump Family Connection and Controversy

Donald Trump is listed as "co-founder emeritus" on the WLFI website. Other family members like Eric, Donald Jr., and Barron Trump, and Zach Witkoff are actively involved.

The Trump family's involvement has raised conflict of interest concerns, with Democratic lawmakers criticizing the project and its connections to crypto exchanges like Binance.

Key Takeaways

• World Liberty Financial is a DeFi project linked to the Trump family.
• The project involves a native token (WLFI) and a USD-pegged stablecoin (USD1).
• The Trump family's involvement has sparked controversy and scrutiny from lawmakers.
• Despite not being involved anymore, the Trump family likely profited from the token's rise.