Trump Family Deepens Crypto Involvement with Treasury Company Plans

World Liberty Financial, a Trump family business, is reportedly looking to launch a crypto treasury company. According to investor information viewed by Fortune, the plan involves a publicly traded company holding a combination of World Liberty’s native token, WLFI, and cash.

Details of the Proposed Venture

The proposal suggests that Eric Trump and Donald Trump Jr. would serve on the board. The company is aiming to raise $1.5 billion to fund this new venture.

If the plan materializes, it would mark another step in the Trump family's expanding crypto portfolio. World Liberty Financial launched the WLFI token last fall, which, alongside its USD1 stablecoin, has reportedly generated $550 million in sales.

Imitating MicroStrategy's Success?

The planned treasury company is structured as a shell firm already listed on NASDAQ. The model seems inspired by Michael Saylor's transformation of MicroStrategy into a Bitcoin treasury, which resulted in a massive increase in its market capitalization.

Other companies have followed suit, creating treasury companies for various cryptocurrencies, including Ethereum, Litecoin, Sui, and Ethena. Even Trump Media reportedly purchased $2 billion in Bitcoin for its treasury earlier this summer.

Key Takeaways:

• World Liberty Financial is planning a crypto treasury company.
• The company would hold WLFI token and cash.
• Eric Trump and Donald Trump Jr. may be on the board.
• The plan seeks to raise $1.5 billion.
• The concept mimics MicroStrategy's Bitcoin treasury strategy.

Risks and Considerations

While proponents argue that treasury companies provide traditional investors access to crypto markets, concerns are rising about the sustainability of this trend, with some predicting potential collapses as the crypto boom cools down. The Trump family's involvement in crypto extends beyond World Liberty Financial. Donald and Melania Trump have launched memecoins, and Eric and Donald Jr. are involved in Bitcoin mining.