World Liberty Financial Bets on TRUMP Memecoin

Decentralized finance project with ties to the Trump family announces plans to invest in TRUMP memecoin, citing shared vision.

Author
Branden Chen
Senior Crypto AnalystJune 9, 2025
Bitcoin trading chart with upward trend

World Liberty Financial (WLF), a DeFi project reportedly associated with the Trump family, is making a bold move into the memecoin market. Eric Trump announced that WLF intends to acquire a "substantial position" in the TRUMP memecoin for its long-term treasury.

A Shared Vision?

The rationale behind the investment, according to the announcement on X, is a shared vision for “crypto, patriotism and long-term success.” WLF seems to be seeking to provide a degree of institutional backing to a token that, like many memecoins, thrives primarily on hype and branding.

Details Remain Sparse

Specifics regarding the size of the investment are currently unavailable. WLF's existing portfolio includes established cryptocurrencies like ether (ETH), bitcoin (BTC), and TRX, as well as stablecoins. The firm has also accumulated holdings in less well-known tokens, such as BUILDon (B).

Key Takeaways

  • World Liberty Financial will add TRUMP to its treasury.
  • The investment is framed as a bet on crypto, patriotism, and long-term success.
  • The precise amount of the investment remains undisclosed. This signals the continued blurring of lines between traditional finance and the meme coin space, although this initiative may be perceived as controversial by traditional investors.
  • WLF continues to diversify its treasury with lower-cap cryptocurrencies.

Investment Considerations

As always, investors should consider their risk tolerance and investment timeline before making allocation decisions. Bitcoin remains a volatile asset despite increasing institutional adoption.

This article is for informational purposes only and should not be considered investment advice. Always consult with a qualified financial advisor.

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